
Turning Your “Pharma Ear” To Better Understand The True Patient Voice
Patient centricity has been a buzz word in the pharmaceutical industry in Japan in the recent past. It is not uncommon to be incorporated in the company’s visions. What exactly is it and how far have we progressed in bringing this concept in to the reality of how the pharmaceutical companies operate in Japan? As being a practicing physician with experiences in direct patient care, I see the importance of understanding patients’ voices and pleas firsthand. The doctor-patient r